Vintage Moulin Rouge "Bal tous les soirs" Advertising poster.

Original Plate n°122 from "les Maîtres de l'Affiche" finely printed in lithograph on stone in 1898.

At the end of the 19th century, the public's passion for posters was at its height. Across Europe, many collectors were clamoring for posters of all formats and demanding special editions or additional copies.
In response to this craze, Jules Chéret founded "Les Maîtres de l'Affiche" in 1896. He chose famous posters and printed them in lithography, on a thick paper of about 29 x 40 cm.
This small-format publication, easy to collect, is the logical consequence of the collection-mania that was going through the Belle Epoque. It allows amateurs to admire and acquire the most beautiful European and American graphic works.

poster size height 50cm x width 40cm